
Your friend Maya teaches marketing at the local high school. She has asked you to help her class learn the concept of a value chain, and you have agreed.
She has given you this information:
- Your presentation can be in whatever format you choose (in-person, video-taped, Powerpoint, as printed material, etc.)
- She doesn’t care what product you do a value chain for, but she would like the chain to have a minimum of five steps.
- She reminded you it is best to keep the chain simple and to use a good or service high school students are familiar with. She offered some suggestions for a product: milk, pizza, McDonald’s hamburger, Starbucks coffee.
- She has also reminded you to be sure and indicate the “value” added at each step in the chain.
- And finally, she would like you to briefly explain what is meant by “supply chain” and “distribution channels”.
With this information, do the following:
- Prepare a value chain presentation for Maya’s marketing class.
- Answer item 5 above – either in the course of your presentation, or as a separate item.
- In one or two sentences explain how/why you chose the presentation format you did.
Hint: Do not use the same value chain as the previous Activity.