Watch the first 10 minutes of the video found on the following website:
http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/ (Webpage)
After watching the video, write an essay discussing the marketing research featured in the video. At a minimum, your essay should answer the following questions:
What types of marketing research were presented in the video?
Which steps in the marketing research process were shown?
What information were the researchers seeking?
How effective was the research?