This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.
Course Outcomes:
- Explain how marketing adds value to consumers, people, places, and ideas.
- Describe the steps in the marketing plan.
- Explain the steps and key elements of the marketing research process.
- Explain the purchase decision-making process.
- Describe each component of the marketing mix to include pricing, supply chain, and packaging and labeling.
- Demonstrate how marketers communicate using the updated communication model that incorporates buzz marketing activities and new social media.