One of the least understood areas in digital and social media marketing is intellectual property law. Yet it’s extremely important: the consequences of not heeding these rules can result in extensive fines, lost credibility, possible suspension or termination of owned social media channels, and a negative impact on sales. This Credit Unit will cover issues related to copyright, the creative commons, sharing policies, and the ethics around social media sharing.
Understand and effectively utilize copyright issues related to social media.
Explain the characteristics of digital content including the life of information, the restrictions of the communication medium, and the ownership of the information.
Understand, discuss, and acknowledge limitations of account and sharing policies in various social networking platforms including ethical violations.
Discuss policies to manage a public social media account and the distribution of information.