There's a lot more to marketing than television commercials and Google ads. In fact, advertising is only one part of the marketing process. In this Module, we'll be taking a look at the various components of marketing.
Watch the Module introduction video to obtain a foundation of what we will be learning this Module.
Module Outcomes:
Define commonly used business and economics terminology.
Describe the functional areas of any business organization.
Explain revenues, expenses, and how profit is derived.
Differentiate between objectives, strategies, tactics, and operations.