It's a new cherry/citrus soda. There's never been anything quite like it. It's sweet, but with an extreme citrus twist. To give it it's citrus intensity, we put the maximum amount of acid in that we legally could. Then to balance that we added much more sugar than the average soda has. It may be the most intense soda ever released. We're still discussing with the FDA as to whether or not we'll need to put a special health warning on the can.