I just want to make sure we do this right. I know starting with the right promotional campaign will be key in the successful marketing of this product. My specialty is in development, so that's why I'm coming to you for advice. We've been working on this too long for it to be a flop.

Tell me more about the product.

What other products would you compare it to?

How will it fit into your current product line?

What are your concerns?

Ok, I think I have enough info to go on