You’ll read several great essays and looking at what makes them persuasive. All this work is designed to prepare you to write a persuasive essay in which you will choose an audience and attempt to persuade them. You might persuade an audience to support an advocacy website or to change their behavior in some way you believe will improve the world or our community. The important idea here is that you will choose the audience, choosing your claims, reasons, and evidence, and organizing your ideas in as persuasive a manner as you are able.