1. Choose a topic either related to Social Media or your own business/profession.

 2. Create a survey to ask your friends, family, and acquaintances what "key terms/words/phrases" they would use if they were researching your chosen topic.

3. Use Google Adwords Keyword Planner (Webpage) to search the "key terms/words/phrases" that you discovered in your survey into the "Keywords" section of the campaign and discover how popular the terms are.

4. Compare and contrast your personal survey results to the results you found from Google Adwords Keyword Planner. What did you find? Write a 300 word blog that compares and contrasts the results. Be sure to include a link to your survey and list of your Keyword Planner results.

5. Submit the URL of your blog posted on your WordPress website, a screenshot of your post's Yoast settings, and a copy of your survey for grading.