Arguably the most important part of SEO is generating great content that is properly indexed by search engines. This ensures that search engines will pull up your content for relevant searches and that your targeted audience will want to read what they find.
There are three main parts to creating engaging, indexed material for your site: keywords, technical optimization, and well-written content.
In many ways these topics are the core of SEO. Take your time working through this material and be sure to reach out to your Content Expert with any questions!
Keywords play an important part in the content creation process. As you write your blog posts and create engaging content for your pages, it is important to double check that your content includes natural keywords embedded in the writing.
The following articles explain the importance and use of keywords in more depth.
Chapter 5 - The Beginner's Guide to SEO (Webpage)
Importance of Keywords (Webpage)
On Page SEO Technique To Rank On First Page - 2016 Edition (Webpage)
The following link will take you to a video showing you how to use Google's Keyword Planner:
How to Use the Google Keyword Planner Tool For SEO (Webpage)
Technical optimization includes several different things, the most important being meta data. Custom meta data (information for web crawlers) should be thought-out, well-written, and implemented consistently on every page of your website.
Read the following articles to learn more about the technical aspects of SEO:
Chapter 4 - The Beginner's Guide to SEO (Webpage)
Everything You Need to Know About Using Yoast SEO for Wordpress (Webpage)
Using H1 Tags Improves Search Engine Ranking (Webpage)
To clarify, here is a brief description of some of the most important technical aspects of SEO:
Finally, the actual content of your site needs to be high quality and relevant to the personal/professional purpose of your website.
Read the following articles to learn more about creating great content:
Chapter 6 - The Beginner's Guide to SEO (Webpage)