Review the PowerPoint for Chapter 10: Marketing Challenges for Entrepreneurial Ventures located in the Cengage Learning Instructor Companion Site.
Tab 2 Content: This is a reading of the same material in the powerpoint for if you would prefer to read the material directly from the textbook.
Note: When clicking the link below, this will open your eBook button in a new tab so that you don't lose your place here in Canvas.
Read: Chapter 10: Marketing Challenges for Entrepreneurial Ventures (Webpage)
Once you are in the eBook:
Click the blue "Chapter List" link on the left side of the screen to select the assigned chapter.