This is an introductory course that gives students an overview of the major social media sites and provides examples as to how individuals are using social media. Social media (Twitter, Facebook, blogging, podcasting, etc.) are relatively accessible technologies that enable individuals, almost instantaneously, to create, publish, edit, and/or access messages intended for audiences; students will learn how to explore the possibilities and limitations of various social media.
Social media has profoundly impacted the world of communications both among consumers as well as with businesses. Despite the rapid shift in marketing and communications, many organizations are still learning to adjust to this new paradigm. The purpose of this course is to provide the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers, and measure these results in a manner that is meaningful for businesses.
The class will break down broad concepts about social media into meaningful segments that could be applied to serve strategic priorities for businesses. This includes an overview of the necessary tools, the impact on traditional marketing, quantifying success, and reputation management. These concepts will help provide important insights into sales and marketing, public relations, customer service, and other areas of the organization.
1. Build a Professional or Personal Brand and Voice.
2. Define Social Media Communities.
3. Create and manage Social Media accounts and tools.
4. Create Social Media Metric strategies.
This course will assist students in developing effective and successful social media marketing campaigns. Students will have the opportunity to formulate a social media marketing plan with an appropriate target market using relevant social media channels and metric analysis and maintenance.
1. Describe video utilization in Social Media.
2. List methods for search engine optimization.
3. Discuss emerging Social Media technologies.
This course provides students with a foundation that enables them to identify and analyze ethical issues in relation to social media. Students will explore the legal responsibilities associated with social media.
1. Define Intellectual Property.
2. Discuss the liability issues associated with privacy and social media boundaries.
3. Define Social Media professional networking.