This course will assist students in developing effective and successful social media marketing campaigns. Students will examine how the choice of social network and social media tools affects the distribution of the message and the audience that is reached. Students will have the opportunity to formulate a social media marketing plan with an appropriate target market using relevant social media channels.
1. Recognize social networks and their properties.
2. Explain why people participate in different types of social networks or social media.
3. Describe the history and development of various social networks.
4. Understand how personal account setting anonymous accounts, false identities, and multiple identities affect the community formation.
This course presents statistical analysis and quantitative tools for applied problem solving and making sound business decisions. Special attention is given to assembling statistical description, sampling, inference, regression, hypothesis testing, forecasting, and decision theory.
1. Understand the meaning and use of statistical terms used in today’s business/economic environment.
2. Collect, organize, summarize, interpret, and present data in tables and charts.
3. Apply descriptive statistical measures to data.
4. Apply probability distributions to model various business and economic processes.
5. Apply statistical inference techniques (including statistical estimation and hypothesis testing) in various business and economic situations.
6. Apply simple linear regression analysis to model various business and economic relationships.
This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.
1. Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
2. Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
3. Master business marketing tools necessary to execute a marketing plan for a client, including social media.
4. Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
5. Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.
This course provides a general survey of the functional and interdependent areas of business management, marketing, accounting and finance, and management information systems. The course includes business trends, operation and management of a business, ethical challenges, environmental responsibility, change, global perspectives, and the dynamic roles of management and staff. Additionally, the course incorporates aspects of team interaction and continuous process improvement. You are provided with the opportunity to explore the Internet and information technology relating to business operations.
1. Define commonly used business and economics terminology.
2. Describe the functional areas of any business organization.
3. Explain revenues, expenses, and how profit is derived. Differentiate between objectives, strategies, tactics, and operations.
4. Describe the components of a business plan.
5. Prepare a basic business plan.
6. Explain the importance of ethics in business.